Withings –
The Future of Connected Health

Withings has been shaping the future of health technology since 2008. What started with the world’s first Wi-Fi scale has grown into a complete ecosystem of wearables, smart monitors, and clinical-grade solutions. Their mission has always been clear: make health measurable, meaningful, and beautifully simple. For retailers and partners, Withings isn’t just another consumer electronics brand. It’s an entry point into one of the fastest-growing categories in the industry — connected health.

RLVNT Distribution distributes Withings in Sweden, Denmark, Norway and Finland.

 

withings logo Rlvnt

This is Withings

body scan smart scale from Withings

From a French startup to a global pioneer

The story begins in France, where founders Éric Carreel, Cédric Hutchings, and Fred Potter set out to reinvent how people track their health. In 2009, they launched the first Wi-Fi connected scale, transforming a mundane bathroom object into a personal health hub. From there, Withings expanded into blood pressure monitors, sleep sensors, and even smart thermometers — products that blended medical accuracy with everyday usability.

For a brief period, the company was part of Nokia under the name “Nokia Health.” But in 2018, the Withings brand returned to independence, once again led by its original founder. Since then, the company has doubled down on its vision, combining elegant design with powerful sensors, AI-driven insights, and a seamless app experience. Today, Withings is one of the most respected names in connected health, trusted by consumers and increasingly by healthcare providers around the world.

 

Withings today – a complete health ecosystem

What makes Withings unique is the breadth of its portfolio. Their ScanWatch line, for example, looks like a classic wristwatch but carries advanced health monitoring inside — from ECG and blood oxygen tracking to sleep quality and body temperature. Their connected scales have become iconic, with models like Body Scan and Body Comp that analyze weight, fat and muscle mass, cardiovascular health, and even nerve activity. Blood pressure devices such as BPM Core add another layer, allowing users to check heart health at home with clinical precision.

All of these devices feed into the Health Mate app, which is more than a companion — it’s a personal health dashboard. Users can track trends, receive guidance, and integrate data with other health platforms. Beyond the consumer side, Withings Health Solutions brings this technology into clinics and research institutions, bridging the gap between everyday wellness and professional healthcare.

 
withings 2025
withings scanwatch

What’s new from Withings in 2025

Withings is not standing still. At IFA 2025, the company unveiled ScanWatch 2 alongside the updated HealthSense 4 platform, introducing new AI-powered features for predictive health tracking. Users can now monitor more than thirty different biomarkers, gaining early insights into everything from fatigue and sleep quality to the onset of common illnesses. It’s a step toward making wearables not only trackers, but proactive health companions.

Meanwhile, their scale line continues to evolve, offering ever more detailed snapshots of body composition and vascular health. Combined with the latest improvements in the Health Mate app, the ecosystem is designed to give consumers — and their healthcare providers — a clearer picture of wellbeing than ever before.

Why retailers choose Withings

Working with Withings means tapping into one of the most exciting growth areas in consumer technology. Unlike many wearables on the market, Withings products carry a level of credibility rooted in clinical validation and medical partnerships. They are devices that people don’t just buy — they trust. This credibility makes them attractive to a broad audience: health-conscious consumers, fitness enthusiasts, and anyone who wants to live smarter.

For retailers, Withings offers the opportunity to stand out with premium, design-driven products that are more than gadgets. They are conversation starters, bundled solutions, and long-term companions for customers. Stocking Withings means stepping into the connected health revolution with a brand that has both style and substance.

withings bpm core
withings rlvnt partnership

Withings + RLVNT – your Nordic partner

In the Nordics, Withings is represented by RLVNT, ensuring that the brand reaches the right shelves and the right audience. With deep market knowledge and a strong retail network, 

RLVNT helps partners bring Withings products to life, from launch campaigns and in-store storytelling to training and local support. 

This partnership makes it easier than ever for retailers to join the connected health movement and build long-lasting business on the back of a trusted global brand.

Key Retail Partners in the Nordics

CountryConfirmed retailers (examples)
SwedenElgiganten, Power, NetOnNet, Webhallen, Clas Ohlson, Kjell & Company, Proshop, Komplett
NorwayElkjøp, Power, Komplett, Proshop, NetOnNet, Kjell & Company
DenmarkElgiganten, Power, Proshop
FinlandGigantti, Power, Verkkokauppa.com, Proshop

RLVNT
BRANDS

We have a great network and is the only cross over distributor using both sports and home electronic channels to reach consumers and deliver products to where the consumers want them.

Today we Distribute brands like Marshall, Therabody, COROS, Wahoo, Maurten, Withings, Pure Electric, Steamery, Lucent, Blackroll, RE:claim, The skin Agent, LARQ and Moonlight.

We are always looking for innovative brands and products to add to our portfolio, so do not hesitate to contact us if you want to join our brand portfolio and be represented by the experienced and committed RLVNT team on our markets.